10
Mon
If your company’s offering is unique – your language should reflect that uniqueness and be original as well.
In fact that could be a great way to check if your business (or business idea if it’s still just an idea) is solid. Just read what you write about it – if it sounds banal, there’s a good chance you should consider readjusting the business concept altogether.
Language can be used in a better way than mere filler bloated with buzzwords and empty slogans such as “full-service solutions provider”, “cost effective” or other boring and meaningless expressions.
ABOUT THE AUTHOR
1 Comment
Michael Glen
May 20, 2010 at 2:18 pmWhat you’re missing here is that a lot of people are expecting buzzwords and slogans. They make them feel comfortable and induce them to feel that they can trust you. It’s what has worked the most over decades of trials – so why not use them? You want your business to succeed so you should do what’s proven to work.
Sure it’s nicer to be more personal etc. But that doesn’t work for most audiences. So I’d say that each business should adapt their language to their target audience rather than to themselves.