Posts Tagged ‘web marketing’

Setting up Google Adwords Conversion Tracking on your Magento store is relatively easy – but it’s not a built-in Magento feature, so you’ll have to edit a template file. Here are the 4 simple steps  that need to be done: (more…)

We are currently sending out emails to promote Magentist’s affiliate program and we expect great results! Here are the key guidelines we followed when writing the email: (more…)

You have 2 days left to win professional Magento goodies!! Outstanding premium Magento templates, themes, extensions, 50% discounts, and more!

All you have to do to win is tweet about the promotion! (Make sure to include @magentist in your tweet.)

More info at Magentist.com/giveaway.

In the spirit of the holiday season, Magentist is doing a special prize giveaway contest! The people who provide the best high-end Magento templates on the web are now giving away free premium Magento templates, extensions, 50% discounts, and more!

This is great news for those looking for a new Magento template, but why would Magentist give away their products for free? The key is positive exposure. The contest requires participants to “tweet” about Magentist on their Twitter accounts, expanding Magentist’s consumer audience through the medium people trust most: their friends. (more…)

A little while ago, we almost announced the launch of Template Action, a unique web startup delivering custom CMS website templates and Flash CMS website templates. To promote this exiting new venture, we decided to launch a pilot banner campaign on the BuySellAds network, which is a great way to reach web design professionals as it specializes in the web design field. (more…)

A couple of months ago, we updated the design of our web design company’s official website. Our goal was to ensure that our website’s design and programming remain at the top of the web design industry, while achieving our business and marketing goals. These goals included further improving our Search Engine ranking, company branding, and website conversions.

Web marketing requires ongoing effort. In particular, Search Engine Optimization requires ongoing efforts – that’s why we regularly improve our web presence… unless we’re too busy working on the next big thing! (more…)

Someone who is starting a freelance web design business recently asked me for some advice on finding clients and selling web design services. Web design is a very competitive market and it can be difficult to succeed if you don’t have the right tools. But with these five simple ways for web designers to make money, you can quickly become very successful! So whether you are a freelance web designer, starting your own web design company, or working at promoting one – this is for you! (more…)

I’ve seen this happen many times over!
Companies have great intentions on keeping up with their blogs and online social networking efforts, regularly adding great articles, updating their Twitter statuses, etc… But then  after a few weeks, these tasks become somewhat of a burden and they start investing less and less in these efforts. Well, the thing about Inbound Marketing (i.e. promoting your site using blogs, social engines, search engines, etc…) is that the results won’t happen overnight. You can get great results over time, but you need to consistently invest in promotion efforts, content creations, etc…

The problem starts when you try to come up with great articles to post on your blogs, and think about writing a new post as one of the many tasks you need to accomplish. Inevitably, this approach leads to procrastination, until one day keeping up with your Inbound Marketing efforts become another line at the bottom of your long to-do list.

So how can you quickly and easily create new and interesting content for your blog and Twitterstatuses? The answer is rather simple – write about what you do! You do all kinds of things everyday. And a lot of what you do would be very interesting to your company’s readers and followers. Don’t plan too much – just write something about what you did lately, or found interesting yourself. Share a great resource you use, talk about a design update you finished, mention something that happened within the team you work with, talk about how your company was interviewed, or spread the news about a new project that your company launched. Better yet – give something for free!

These are all interesting posts that generate a lot of traffic and interest to our web design company. And if really you have nothing to say at all, well you can always link to the latest post on our blog! So stay tuned.

I was recently interviewed by CNN Money to review a  recently redesigned Ecommerce website.  So I looked at the website and to be honest, the site was still very far from having the potential to become a successful online store (i.e. designed with conversions in mind). And really there are no excuses because in today’s internet, it is so easy and cost effective to get a professional Ecommerce website up and running within a matter of days! There are countless platforms and website solutions out there – many of them are very professional and it is easy to get a website that converts and generate profits.  (more…)

There are a few factors that come into account and that can influence your current website’s Search Engine ranking:

1. When your website’s content and/or structure changes significantly

It can be expected to see a drop in some of your website’s rankings, just because search engines update their registries and re-evalutate the site. Consistency is one of the most important factors of SEO, and if there is a significant change on your website, Search Engines may consider the site as less valuable for a while. I am not talking here about updating your website while remaining consistent with your targeted keywords – this is a very good practice that ensures that your website stays “alive” and relevant in the eyes of major Search Engines.

2. Search Engine algorithms change

When the algorithms change, so do the search results, and ranking can sometimes vary very significantly. That is one of the reasons why SEO is (and must be) considered an ongoing work. Both on-page and off-page techniques must be consistently applied and the website must continue to grow in popularity, traffic, content, etc.

3. If you’re not working on your site’s SEO, it’s a sure bet your competitors are

It is very likely that your competitors are working on their website’s SEO and improving their ranking – leaving you behind. Again, SEO (like most advertisement or promotion technique) is something that should be worked on continuously – even if only on a low flame, just to maintain your status.

MUST-READ POSTS ABOUT SEARH ENGINE OPTIMIZATION:

• All About Search Engine Optimization
• Increase Your Website’s Traffic And Page Rank With These Simple Steps