Posts Tagged ‘strategy’

A couple of weeks ago, I passed on a project with a potential client who wanted to work with us on the development of his web start-up business. Technologically the project was quite interesting as it involved a few challenging aspects as well as a relatively wide array of professional skills. Overall, the project was a perfect match for our web development company and it would be basically impossible for this client to find another web development firm with the necessary set of skills to complete the project in a professional manner. (more…)

I recently came accross a very nice slide presentation from Netflix and I think it is worth sharing here because our Web Design Company is committed to many of the same values. Netflix is one of the companies I look up too (from a business perspective) as they have great and innovative ideas, excellent implementations, and overall are doing a great job… Anyway, enjoy the presentation! (more…)

Being a leading web design company that specializes in innovative custom web design and custom web development, we are very particular when evaluating new projects and clients. In fact, we are often contacted about projects that are not a good fit for us. So for all of you who are interested in working with us but are not a good match for our web design company, I feel it is our responsibility to help you the best we can achieve your web design project, regardless of whether or not you end up working with our web design team.

If you are looking around for a good web design company to work with, below are the top 5 questions you should ask:

1. Does the web design firm do all of their work in-house (i.e. no outsourcing). This is very important as it makes a big difference for the quality of the work as well as communicating ideas and feedback directly to the web designers working on the project, and making sure the project doesn’t linger. It is extremely difficult to find a good web design company in New York that doesn’t outsource some or most of their work. Also most web design firms (or even freelance web designers for that matter) are not entirely honest and up-front when it comes to disclosing the source of their design and code.
2. How many web designers and web developers work on-site at the web design company? What are their respective areas of expertise? It is important to understand that most web design projects involve a wide array of fields both in the technical, creative, and strategical aspect. Rarely will you be able to find all the skills you need under one roof – for example, SEO is a field that can be particularly tricky.
3. Is it a local web design company and are they conveniently located? You want to make sure that you can easily meet with the team if you want to. Not only with the project manager.
4. Do they work with open source technologies? This is a major point for any web project. Proprietary technologies, systems, or platforms are a very bad idea when it comes to web design and web development projects.
5. What is their fee structure? This depends on what you feel the most comfortable working with – hourly rates, fixed price for the project, payment based on deliverables, etc… I think a creative project must have a flexible payment structure but there are pros and cons with all payment methods.

In such uncertain times as we’ve endured over the past year, businesses and consumers alike have been tightening their belts; economizing, trimming luxuries, and reducing to the bare minimum.

Before giving the ax to your web design and web marketing budget, consider whether it might actually cost your business more in the long-run. The fruits of long-term advertising; brand recognition, consumer confidence, etc; will begin to recede during an absence of brand communication and consumer interaction, and often takes a much longer time to rebuild. (more…)

A web design company must have great in-depth knowledge of web marketing and web advertising in order to provide a complete service to its clients.

Over the past couple of years, our web design company has vastly become an online marketing agency as we’ve been providing extensive SEO and web promotion services, and developed countless succesful marketing campaign strategies. I would say that at least 50% of our ressources are allocated towards SEO services, business marketing and advertisement.

While designing a website for a business, a web design company must coordinate its web design and web development approach with the overall SEO and marketing strategy  of the company. 

One of the most important aspects of marketing can be summarized with this parragraph I once read in a book: 

“Our thinking machine posseses the capacity to be convinced of anything you like, provided it is repeatedly and persistently influenced in the required direction. A thing that may appear abusrd to start with will in the end become rationalized, provided it is repeated sufficiently often and with sufficient conviction. And just as one type will repeat ready-made words which have stuck in his mind, so a second type will find intricate proofs and paradoxes to explain what he says. But both are equally to be pitied.” 

As a web design company, we are commited to showing our work to the world and to keep our web design portfolio up to date. So we regularly update the 6 main categories of websites featured on our web design portfolio:

1. Business website design 
2. Social networking website design
3. Ecommerece website design
4. Flash website design 
5. XHTML/CSS website design 
6. Advanced web application design

As we update our web design portfolio pages, we archive all our past web design projects on our all web design projects page which includes thousands of completed projects. We also have a design work web page focusing more on the graphic design aspect of web design.

 But we have been extremely busy lately and haven’t had the time to keep up with the quantity of web design work we develop for our clients. In a way, if a web design company‘s website is not up to date with their work – it might be a good sign that they are busy working with clients as this is the case for us. Our goal is to ensure that we continue to provide the highest levels of strategy, execution and client service – and not to polish our own website over and over (though this is important too so a good balance is key to maximize our ROI)… (more…)

Hey guys,

Found this interesting open source software: www.liferay.com

Enterprise Open Source Portal, CMS, Web Publishing, Collaboration, and Social Networking Software. Let me know your thoughts!

Web design is a field that attracts many creative minds. But ideas represent only a fraction of all the factors that make a business successful… My position here at Noam Design involves scoping out clients’ projects to see if they could be a good fit for our company’s skills – from website design and development, through SEO, web promotion, web marketing, and business strategy. So I am in touch with hundreds of clients who contact us every month, and for the past 2 years I have heard it all! More than once we have been contacted to create a professional Ecommerce website with only a $2000 or $3000 budget! And not to mention how many times I have been asked to sign an extensive Non Disclosure Agreement before the clients would “reveal” the nature of their “innovative” project. That project being building a new Craigslist, combined with the features of MySpace, YouTube , and eBay – with a budget of only a few thousand dollars. As you can see, such information is highly sensitive and needs to be protected by a strict NDA! Though this type of scenario is very typical, it is not always the case and there are sometimes some truly innovative ideas that are worth considering. (more…)

The financial crisis is affecting companies of all sectors and now more than ever businesses must adjust their strategy and their approach in order to remain competitive and continue to grow. I hope this article will provide you with some powerful insights on how you can take advantage of the current difficult economy to boost your business and bring it to the next level.

Here at Noam Design, we have a lot to say about success stories and outstanding business practices. As a company that started when the economy was in decline, more than once did we encounter obstacles that seemed impossible to overcome. But being passionate about what we do, we were always committed to keep doing it! So each time we adjusted our strategy, changed our approach, and came out of the crisis stronger than ever. Our experiences made us what we are today – a web design company leading the US market, far ahead of its competitors. We would like to share the knowledge we acquired from our experience, as we are convinced it can help any company reach new levels of business. (more…)