When developing a new website or web application, you should choose to work with widely used web technologies that are popular on the internet. Why is this a smart choice?

Large pool of talented people.
If you work with widely used technologies, you’re aiming at a large pool when looking for talented people to work with. That’s really important. When working with technologies that are more rare, you are tying yourself to the companies or individuals you’re working with. By using more popular technologies, you’ll have a choice if for whatever reason you need to find other people to work with. And all the past work done will not be in vain because other people will know how to work with it.

Cost effective.
It is usually more expensive to work with technologies that are more rare. Of course it’s not the rule but it’s often the case. Again the pool of competitors is smaller so that usually means higher prices.

Access to resources.
In addition, it is much harder to find resources, frameworks, platforms, and in general open source software when you use technologies that are less popular – so you miss out on a lot of shortcuts and powerful options. Basically everything has to be coded custom – again that’s much more expensive and is not sustainable.

Prepared for growth.
Working with the wrong technologies will interfere with your company’s growth. Any web application needs to be regularly updated, maintained, and carefully secured (especially when it comes to Ecommerce for example). By not choosing a route where you can use popular software and platforms that are themselves regularly updated by the community, you are signing up for a long relationship with your developer and will end up being too dependent. It’s not a smart choice.

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