
Back a couple of years ago, we had a number of references we used to give out upon request to potential clients. These references were clients of ours who had a particularly good experience working with our web design company. They were nice enough to take the time to talk to our potential clients about their experience with Noam Design, explain why they recommend us, and answer questions.
One day, a potential client asked us for some references, so I gave him a couple of contacts. The client called them up and spent quite a bit of time with them on the phone, asking detailed questions about us, our process, etc… The following day, the client calls me and ask me if I have some more references to give him – he said the praises he heard from both contacts were “too good” and he just wanted to double check and needed more reassurance. That was it for me – I told the client that he didn’t seem to be a good fit for us and I wished him the best of luck. Despite his best efforts, I refused to take on his project.
Since then, when asked for references, I invite people to contact any of our past clients via the contact info they display on their websites, but I don’t actually spend time making sure with these clients that it’s ok, and I don’t give out contact info. Over the years, this decision saved me a lot of time that would otherwise have been wasted in unnecessary phone calls, emails, and back-and-forths. I think this business decision actually improved our sales – clients who requested references got the idea that we are not trying hard to convince them to work with us, and at the same time we were confident that any of our clients can serve as a good reference.
Recently, one of our clients asked me how is it possible for us to make major business/vendor decisions without submitting a 
A couple of weeks ago, I passed on a project