Professional Web Design Proposal Template

Web Design ProposalHere is our new post in the web design company resources series where I’m giving out material that we use on a daily basis here to run our state-of-the-art web design company from our New York location! This time, I am attaching a great web design proposal template in a MS Word format!

To tell the truth, we don’t really submit proposals anymore as we try to minimize paperwork, specifications documents, scope documents, and other things that just make everyone waste time, talk in the air about things that can’t really be planned in a creative process such as features, goals, milestones etc.

Rather, we work with an iteration process which is much more efficient, powerful, real, and in general produces results rather than bullshit documents. So instead of spending a week discussing a specs document back and forth and finalizing a proposal for a website project, we spend 1 day drafting a few design concept for the landing page and take it from there. In a week of work, we’ll already have the main design approved for the beta launch, and most of the design concepts for the entire project.

Of course it is more difficult to generate a sale without all the crap that is usually expected (such as scope documents, in-depth proposals, lengthy contracts written in legal jargon, etc). But when you think about it, skipping on all these unnecessary steps has a number of great benefits:

1. You’ll need less sales staff and more web design and development staff (which is what we do in the end!) so you’ll be able to accomplish more, especially if you have projects of your own. When a web designer has nothing to do, he can always work on improving your own web design company website, or adding a new section to it. That’s how our website evolves and remains at the top of the industry year after year. That’s also how we’re able to be so productive and initiate so many great projects.

2. You’ll filter clients who don’t believe in your philosophy. Clients who like to talk a lot, meet, waist time, talk to their co-workers and partners before they can get back to you, have internal meetings and then external meetings before giving you the go ahead to move on to the next step… you get the picture. So you’ll have more time generating sales with clients with whom you’ll have a great relation and who will help you take your company to the next level.

3. You’ll spend less time on clients who will not end up working with you (for whatever reason). Much less time. Here at Noam Design, we have a great conversion rate not because we have great sales people but because we filter and pick the projects/clients we are interested in working with on the next award winning website. We’ll know right away if it’s worth discussing further with an inquirer – and they’ll know too if our approach speaks to them. It’s a win-win situation.

4. Most importantly, you’ll be happier doing what you do and your company will thrive. Your workplace will be a better work environment for you and your company’s staff.

Still, there are cases where it is appropriate to submit a proposal – and we have the perfect web design proposal for that! It’s easy to customize to any project, and even easier to adjust the proposed budget, timeline, phases of work, deliverables, and scope. Download it in a Microsoft Word format and feel free to customize it for your own clients! Don’t forget to change the header, footer, and mentions of Noam Design…

32 Comments

  • debbie
    Thank you thank you thank you for the web proposal. I’m just starting out and this was greatly needed.
  • Kelly
    This is great. Thank you very much!
  • Karin
    Thanks for posting this proposal. I have found your whole blog very useful and informative.
  • StevieC
    Very professional and a great resource – thanks!
  • Kevin
    Thanks for this!
  • Will
    Thank you for sharing your approach — here I was thinking that maybe I was the only person on the planet tired of all the to-and-fro red tape of getting a proposal through, and starting to think that I was unprofessional in believing in good working relationships that just get the job done.

    In this brave new world you’re a breath of fresh air, so I wish you continued success.

  • Ethan
    This is a great proposal! I just got a big project using this template so I just wanted to thank you.
  • Georgia
    Awesome resource – thanks!
  • Edwin
    Great resource. Its true that most designers do not need the proposal but rather just show their portfolio. But this looks really professional. Thanks~
  • Ahmed
    Thanks sooo much for this proposal it’s great and it supported me soo much . great thanks.
  • hussien
    that is a great proposal , thank you
  • John
    Great proposal template… very professional and comprehensive. Thank you!
  • Jimmy
    Thnx Mike.
    Excellent proposal. Its helping me so much.

    Noam -

    @Jimmy – you’re welcome!
  • nitin jain gurgaon
    This is a great document, I’ve seen many proposals but this one surely exhibits Professionalism like no other!
  • Patty
    Awesome! Thank you for helping those who are starting out.
  • Toronto SEO
    Its so clean & functional. Our in-house one we have been using was bloated & time consuming. Thanks for sharing.
  • Lee
    I downloaded the zip file, but is is mostly xml documents. how do I assemble them into a word doc?

    Noam -

    Some browsers change the file extension to .zip (and that’s why you see xml files in there). Just rename the file and change the extension from “.zip” to “.docx” and it will work.
  • Lee
    Nevermind, its a docx file. Figured it out.
  • Rajani
    friends, I downloaded it but all are xml files, can anyone help me how to incorporate in word?

    Noam -

    Some browsers change the file extension to .zip (and that’s why you see xml files in there). Just rename the file and change the extension from “.zip” to “.docx” and it will work.
  • Jake
    Damn—I have Office 2003—will this template not open for me?

    Noam -

    Sure! Or you can always use Open Office.
  • jimmy
    Awesome template! I like it a lot.
    Thanks for sharing.
  • Sharon Brown
    Thank you! My business is fairly new and thus far has had a very informal proposal process. This will be helpful in making it a little more formal without the mumbo jumbo!
  • Rene
    Just what I needed! The proposal is excellent – thanks so much!
  • Long Bui
    Loved the proposal! I’m using a customized version of it with more details about SEO such as examples of the external SEO tactics (link building through content creation an other ways) and more details on “creating a buzz”, etc
  • Aaron
    Thank you so much, made my life much easier
  • dards
    Thanks a lot this is what I was looking for. Very detailed and very professional.
  • Ariel
    Noam, Thank you for the template. I needed to do a proposal for a client. And this is perfect for what I need.
  • SiewShuen
    Thanks for the effort ! Great help to me especially i haven’t got any experience in writing such proposals :) Thanks.

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