It’s not just about the food
When you go to a restaurant, what makes you enjoy the food is not just how good the food is. It’s the whole experience. What makes you come back again and recommend the place to others depends on much more than the quality of the food.
Tasty food and good wine will surely help. But the food is not enough to create great customer experience and to build a successful restaurant. The design of the place, the decoration, the tables and chairs, the music, the wait (or lack thereof), and in general all the elements that create a special atmosphere will have a significant impact.
Most of all, the restaurant’s staff will affect the success of the business more than any other factor. But for whatever reason this is the one thing so many restaurants don’t pay enough attention to. And that’s too bad. Often staff hiring and training is done too quickly in the restaurant industry.
The food tastes that much better when the staff is friendly, knowledgeable, and personal. What you want from your waiters is to be passionate and proud about the food they serve.
The same goes for most products and services. It’s not enough to have the best product in the world – you have to provide a great experience for your customers. Awesome customer service, flexible return/refund policy, and easy shopping experience is as important as the product itself.
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