As someone who’s been working in the Magento eCommerce market pretty much since its inception (with the intention to stick with it for the long term), I’ve been particularly attentive to the development of Magento – both as a platform, a community, and a market.
I wrote a few articles on the question of the acquisition by Ebay and since I’ve recently been asked if I had further thoughts on the topic I decided to share them here.
If you’re in the Ecommerce business and there’s just one post you’re going to read today – make it this one!
Magento’s growth and the connection with eBay
Ebay first acquired 49% of Magento back over a year and a half ago. The exponential growth of the Magento market jumped to new levels after the initial investment from Ebay and is now going even stronger since the acquisition a few months ago (we see that in traffic, market demand, and sales).
The market is booming with an ever wider audience, more traction, etc… My take on this is that this market will continue to grow and that companies who are able to position themselves in a privileged position (such as our Magento Network with its reputation and history) will greatly benefit from the integration with Ebay’s various projects under X.Commerce.
The future of Magento as a stand alone platform
It’s been clear for over a year and a half that Ebay was going to purchase Magento eventually (after acquiring 49% of it) as part of Ebay’s efforts to dominate the Ecommerce space. It’s also clear that Magento will remain a stand alone solution while at the same time being at the core of other offerings such as X.commerce, MagentoGo, etc.
There are hundreds of thousands of merchants who use Magento – and that number is growing steadily every day. Ebay’s strategy is to appeal to all possible audiences by offering different products, starting with Ebay itself for tiny merchants, hosted solutions such as MagentoGo for small businesses, Magento Community edition for small to large businesses, and Magento Professional and Enterprise editions as well as CGI Commerce (which was also recently acquired by Magento) to very large merchants. It seems that all of the above will be under the X.Commerce banner. Ebay also owns Paypal.
To me, Magento will continue to thrive as of in itself – much like Paypal, Ebay, or CGI Commerce will continue to thrive independently. After all, no one would throw away a booming market that’s fully branded, extremely profitable, and has millions of users (hundreds of thousands of active merchants). All of these components will continue as stand alone solutions that are also integrated into the X.Commerce vision.
In addition, since the first investment by Ebay Magento has made tremendous efforts to make the platform’s new features more and more stable in terms of compatibility with previous releases. And that trend has been very beneficial (basically since Magento 1.4). That means that merchants will continue to have a clear and simple upgrade paths when Magento continues to evolve with the upcoming versions, without affecting 3rd party products and store customization.
Magento’s growth continues
Take a look at the Google Trends graph for Magento vs Ecommerce (note the recent growth since May which emphasizes the added traction that Ebay brings to the platform):
Another interesting point is that there seems to be a recent growing trend of companies chosing to enter the Magento market. Here’s for example a recent press release on a business acquiring a small niche Magento extension shop: http://www.pr.com/press-release/340285.
If your business is in the Ecommerce space, I hope this gets you thinking
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Related articles mentioned in this post:
- Now is the time to invest in Magento
- Magento – eBay: the saga continues
- Our Magento network’s traffic and sale data
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