In such uncertain times as we’ve endured over the past year, businesses and consumers alike have been tightening their belts; economizing, trimming luxuries, and reducing to the bare minimum.
Before giving the ax to your web design and web marketing budget, consider whether it might actually cost your business more in the long-run. The fruits of long-term advertising; brand recognition, consumer confidence, etc; will begin to recede during an absence of brand communication and consumer interaction, and often takes a much longer time to rebuild. (more…)
